The Rush Dress

Born from the beautifully chaotic rhythm of urban life, the Rush dress captures the pulse of modern existence—the grids we build, the systems we move through, and the order in our self-created chaos. Made in soft, breathable luxury denim, this playful potli frill silhouette adds a lightness to the heavy lines of city life, making it a powerful pause in motion.

• Structured bodice with a soft flare and gathered potli frill hem for a sculpted yet fluid shape.
• Statement print reflecting the intersection of city grids, roads, and blueprints—symbolic of time, growth, and the beauty in disorder.
• Subtle front button detailing and clean finishing to maintain visual balance in a busy design.
• Sleeveless cut for effortless layering or summer ease.

Wear it with sneakers and a denim jacket for a casual street-ready look, or dress it up with heeled sandals and statement earrings for an artsy evening out. Rush is a standout that tells a story—making it more than just a dress, but a wearable canvas of the world we live in.

Bucket Wash Only: Fill a clean bucket with cold or lukewarm water. Ensure the water level is just enough to fully submerge the garment without overfilling. Gently submerge the garment, making sure the water covers it up to about 30% of the garment's length. Do not leave the garment sitting in the water for a long period of time.

Use Mild Detergent: Use a mild detergent, preferably one designed for delicate fabrics or color-safe care. Avoid bleach or harsh chemicals, as they can damage both the print and the fabric.

Gentle Agitation: Gently agitate the water and garment to remove dirt. Do not wring or scrub the fabric, as this can distort both the print and the fabric’s texture.

Rinse Thoroughly: Rinse the garment thoroughly with clean, cold water to remove any detergent residue.

Drying:

• Avoid Direct Sunlight: Lay the garment flat or hang it to dry upside down, with the printed side facing away from direct sunlight. Exposure to direct sunlight can cause the colors to fade over time.
• Partial Sunlight: If drying outside, choose a shaded area with indirect sunlight to ensure the colors remain vibrant and the fabric does not weaken.

Do Not Machine Wash: Avoid machine washing, as it can cause unnecessary stress on the fabric and print, potentially leading to fading or fabric distortion.

Avoid Ironing Directly on Prints: If ironing is necessary, use a low heat setting and always place a cloth or protective layer between the iron and the print to prevent damage to the design.

• Our dispatch lead time is 7 working days for orders that include both ready-to-ship and made-on-order pieces. If you would like the ready-to-ship pieces to be dispatched early, please mention in the NOTES section at checkout.

• Returns must be initiated within 3 days of delivery. Returns include exchange of size, style only.

• COD, returns and exchanges are not possible on customised garments.